2005

We entered into the pantry staple food industry to engage in the grain trading business.

2011

We launched the brands of “Shiyue Daotian”(十月稻田) and “Firewood Courtyard”(柴火大院).

Began cooperating with JD.com to sell products through e-commerce platforms.

2013

We expanded our e-commerce platforms by initiating cooperation with Tmall.

2015

The modernized production base of us in Wuchang was put into production to offer  products,  such as Wuchang rice.

2016

In addition to rice products, we further launched whole grain and bean products.

2017

Our product lines extended to dried food products to satisfy consumers' diverse dietary needs.

2018

We launched the brand of “Sunshine Family”(福享人家), providing Chinese families with value-for-money rice products.

2021

We completed Series A Financing and Series B Financing.

The modernized production base of our Company in Shenyang Xinmin was put into production.

2022

We were awarded “Hurun China Food Industry Top 100”(胡润中国食品行业百强榜) by Hurun Research Institute. 

Completed our overall layout of five production bases in the PRC, comprising Shenyang Xinmin, Wuchang, Songyuan, Tonghe and Aohan.

2023

We completed Series C Financing.